TV and Advertising Flashcards
What demographic are TV advertisers interested in and why?
18-49 years olds, but mainly on young because it is before you establish brand loyalty and consumer patterns, will be around for longer
Who is the ideal viewer and why?
Young women w/ children in an affluent area
-women tend to do most of the buying
Why are advertisers paying more attention to older consumers than they used to?
-baby boomers have been healthy and more affluent - they control most of the money in the US
-age rage extends to 64 yrs old
What is the most common advertising format on tv?
Scatter plan w/spot advertising
Scatter plan
when a company scatters different ads at different times in order to reach their target audience
How were ads done in their early days?
Ads were sponsored: advertisers would buy all ad space for a show
Downsides of sponsored ads
-became too costly and inefficient
-sponsored arrangement gave advertisers more power than the networks wanted - content of program was influenced by advertisers
-e.g. villain couldn’t be shown smoking if sponsored by a cigarette company
-sponsorship not dead, still appears with cable
What media is preferred by national advertisers and why
TV because it is easy to reach across a nation
How has ad duration changed?
Ads have gotten shorter
Venues of advertising
product placement, moving ads on buses and trucks, billboards, benches, buzz advertising , cross-promotional campaign (e.g. Mattel working with/ Warner Bros to make Barbie), naming a building after a company (e.g. Staples Center)
