New Forms of Advertising

Question 1

Ways in which new tech is allowing people to avoid ads

Answer 1

Ad blockers

Question 2

Ad blockers

Answer 2

a piece of software designed to prevent ads from showing up

Question 3

Product Placement

Answer 3

having a cast member using the product or having the product integrated into the show
Ex: Modern Family members using Apple products

Question 4

Integrated ads

Answer 4

melding ads with entertainment content

Question 5

Writing into the story line

Answer 5

ex: in The Empire, the main character was offered a job at Pepsi

Question 6

Native ads

Answer 6

ads masquerading as an article

Question 7

Squeeze-backs/side by sides

Answer 7

instead of cutting to an ad, a small part of the screen is an ad

Question 8

Virtual Ads

Answer 8

an ad that is digitally embedded
Ex: ads appearing on a basketball court

Question 9

Actor’s voice/stars in ads

Answer 9

integrating the actors voice from a show into an ad

Question 10

tv on context

Answer 10

pairing commercials with relevant scenes
Ex: Jason Borne in a crash filled car chase cuts to an ad about texting an driving