Different Strategies of Advertising

Question 1

Rational Appeal

Answer 1

an ad that appeals to people’s power of reason by providing information and advantages of the product
Ex: how many miles on a car

Question 2

Promising Status

Answer 2

an ad that promises to increase you status and have a positive impact on your image
Ex: Driving a Mercedes

Question 3

Testimonial

Answer 3

an ad that recounts tales of use of a product, by bringing in someone to testify for the product
Ex: Person using Weight Watchers lost 50 pounds!

Question 4

Repetition

Answer 4

repeating the name of the product to help you remember

Question 5

Fear Appeal

Answer 5

an ad that makes you afraid of what will happen if you don’t buy the product
Ex: Fear of bad breath? Buy Listerine!

Question 6

Star Appeal

Answer 6

using a celebrity and the power of association to advertise a product
Ex: Taylor Swift on Coke commercials

Question 7

Competitive Ad

Answer 7

naming or hinting at another brand’s inferiority
ex: In a Pepsi commercial at the Super Bowl, Jake Chain crushed a coke can, then began drinking a Pepsi

Question 8

Use of Music

Answer 8

-using of old or new music so that people remember your product
-may use classic rock that people will enjoy
Ex: Chevrolet used Bob Seger’s “Like a Rock”
-may attach new and cutting edge music because brands want to be associated with the up and coming
Ex: Nike using music from The Verve