Viacom role specific pt 2

Question 1

• Responsible for the long-term forecast of impacts, SOCI and share of viewing across a wide range of audiences for the ViacomCBS brands. This requires knowledge of the content, competition, seasonality, marketing and schedules
• Compare actual performance to forecasts on a monthly basis to refine modelling
• Develop and refine forecasting models to become more accurate
• Align short-term linear forecasts with Airtime ratings team

Answer 1

• At Freesat the revenue model depended on the share of viewing of each channel portfolio - so part of my role was forecasting the performance of each channel group to identify any risks and opportunities

While I was there we had quite a high profile channel leave the platform due to a payment dispute so I made a forecast of the channel’s commercial impacts to predict how much advertising revenue they were losing as a result of not being on the platform - which was used in these commercial discussions to support of bringing the channel back

At Ampere, maintaining forecasts is at the heart of what we do and we’re regularly refining the model to be the best predictor of market performance. Linear is quite predictable as a mature market, but something like BVoD can be slightly more volatile and require of an iterative process to get right - for example in the UK there was a time where we were probably under estimating CPMs

Question 2

• Prepare weekly performance commentary for ViacomCBS brands

* Prepare and submit monthly forecast submission

Answer 2

i write big reports at ampere, some specific some regular

summarised barb and omni at freesat

Question 3

• Key point of contact for the Programming, Scheduling, Research, Streaming and Finance teams. Build and maintain
these relationships to ensure continued drive towards common goal

Answer 3

work with wide range of stakeholders across a range of business at ampere, some will be versed in research methodology and very numerate, others will not

Similarly at Freesat, as part of the strategy team i worked with marketing, content, finance, legal, tech - so im used to working and building relationships with a wide range of stakeholders

Question 4

• Ad hoc requests from all stakeholders

Answer 4

Part of being an Ampere client is having access analysts - so we receive a large volume of ad-hoc and these can be very wide ranging in nature and we always want to ensure we’re getting back to clients in a timely manner

Question 5

• Attend forecast catch up meetings to discuss forecasts and offer further insight

Answer 5

At ampere forecasts are a large part of what we do but as we all have different responsibilities acorns markets and business lines we all need need to ensure that we’re aligned. So I take care of the UK advertising and content spend market - so i work closely with the analyst that looks at UK OTT and pay TV so that we jointly painting an accurate picture of what’s happening in the UK