Viacom competencies part 2

Question 1

• In-depth understanding of the television and media market as a whole

Answer 1

im a damn analyst in a bunch of countries

Question 2

• Knowledge of and experience in forecasting and/or research & insight

Answer 2

ive forecasted SOCI, impacts, sales, ad revenue, content spend, licence fee revenue

I’ve done consumer research, commissioned research projects

Question 3

• Competent in reporting tools (Adobe, TechEdge, Tableau) with willingness to learn new tools as they arise

Answer 3

not those ones, but some others such as Qlik, Crunch from YouGov

Question 4

• Knowledge of viewing metrics such as Av ‘000s, share of viewing, reach, impacts etc.

Answer 4

Yeah did that all the time at Freesat

Question 5

• Experience in presenting to small and large groups of peers and senior management

Answer 5

Yes, have done webinars, presentations to big companies, presentations to small groups

Question 6

• Advanced numerical skills

Answer 6

pull up in the sri lanka

Question 7

• Exceptional excel skills

Answer 7

yeah, i did a numerical degree and have used it pretty much every day professionally

Question 8

• Knowledge across all platforms (linear – FTA/pay, VoD – My5/affiliate, AVoD – Pluto, SVoD – Paramount +) to a level that enables forecasts and ad-hoc request to be fulfilled

Answer 8

yeah, being a media analyst requires this knowledge - write reports on this all the time and used to work at a TV platform