MTM Flashcards
Intro
Worked at Freesat for 2 years after graduating (have you heard of Freesat?
Loved it, learnt a lot and loved working in the media
(as you can tell from my CV) the role is wide, spanning research, audience measurement, strategic insight, Board material, and other bits a bob
I’ve really loved the job, but i’m looking for the next step in terms of my development as media strategist and insight specialist, focusing on the things i’ve really enjoyed about the role and bringing clarity to the big questions
Why media
Undeniably very present in our lives
Really interesting time - shift in behaviours
Moving parts beneath that
Why consulting
The idea of being an expert in the field really appeals to me, and i really enjoy problem solving - consulting would be a great marriage of the two
At present i’m (in house) limited to the FTA TV, PSB world, where i’d really love to build my expertise in the rest of the media so consultancy would be a great way to get that exposure
Development is important to me, i’d love to work with experts
Why MTM
Became familiar with them quite early into my Freesat career at lots of events, conferences, and eventually subscribing to ScreenThink which we all really like
Its clear that MTM are a very credible voice in our industry – its high profile roster of clients speaks for itself
Having spoken to various MTM people its clear you’re all very knowledgeable about the Media and invested in provided meaningful though leadership
As I aspire to be an expert myself I feel like I could learn so much from MTMs people
Projects sound super interested, and the kind of projects I’d really enjoy being involved in
Facebook SWOT
S - Reach, strong brand, market dominance, portfolio, strong ad business, strong presence in the home
W - User privacy concerns, over-dependance on advertising,
O - diversify portfolio outside of social and ads e.g paid services news online dating,
T - Competition from new entrants (TikTok), increased regulation, fake accounts,
Amazon SWOT
S - Largest merchandise selection and third part seller relationships, logistics and supply chain, acquisitions,
W - losing margin in some territories, product failures
O - Developing markets, physical stores, ecommerce acquisitions
T - regulation in some companies, diverse portfolio means lots of competitors
Apple SWOT
S - iconic global brand, proficient research, top tech, parity between hardware and software environments
W - high price point, advertising would be off brand, entering areas of non competency (maps), incompatability with other software
O - sustainable technology, wearables
T - so much competition, hardware revenue falling, late to the 5g party, criticism over charges
Netflix SWOT
S - extensive diverse library, distribution, global reach, low pricing, incumbency, scale
W - growing operational cost, debt from content spend
O - low price AVOD mobile, niche content, cheaper annual susciption
T - market fragmentation, content rights being pulled
Google SWOT
S - online search, very diverse portfolio, huge revenue and resources, wealth of data
W - Failure in social media
O - Chromecast for gen IP, wearables, home, android
T -
Disney SWOT
S - large library of content, diverse portfolio, superfans, d2c arm, exclusivity, competitive price, Sky bundle
W - limited short form, limited library, not the freshest content
O - more content, PVOD to bypass cinema 100% margin, more aquisitions, bundling with other disney assets
T - fragmented market, streaming isn’t its business, distribution means losing control
Interest in TMT
Comes predominantly from my interest in media which exists in an environment where wider TMT is a key influence in this environment
Its a very competitive space so their being forced to do lots of ambitious interesting things whether thats Sky’s bundllng with Disney, or a Virgin/o2 merger
Interest in Tech
Its such a competitive space which moves so fast, and at the cornerstone of so many of the innovations which impact our lives
Key issues in Media
Waning incumbency of PSBs - esp the BBC
Threat of big tech - Smart TVs
Slow death on linear, ad revenue declining
Young audiences
Fragmentation in VOD
Key issues in TMT
Did surprisingly well during COVID despite not being able to do in home installations
mature market
Super fast broadband isn’t delivering on its promise
all the big four are struggling
What are you working on
Just completed a Board pack - CEO’s report which is his hot take on the past 6 weeks
Started on Board Away Day
Customer segmentation for marketing agencies
Sales forecast
Overseeing the impact of some ITV regional changes and working with Ofcom and ITV to communicate that impact as part of our wider ambition to make the HD switchover
