BBC & podcasting Flashcards
What is good about the BBC
Its wholly accountable to the public, and is world leading in fulfilling that agenda
No other service has the ability to reach audiences in the same way the BBC does - especially bringing together isolated audiences
The BBC has a long history of being a credible and trusted services, which COVID has renewed that status
Role had become so much more clear during crises - It is essential to informing the public, COVID proves this
What challenges does the BBC face
What is does, providing something for everyone, is a big task
Future of funding
Competing in a space dominated by big tech
Keeping young audiences engaged
Keeping audiences generally within the BBC environment - which everyone faces
What are the key trends in podcasting
Delivering on its promise many years ago, no longer a niche activity, base and engagement growing linearly
Much more important in audio space, Spotify acquisition of Gimlet cements their commitment to podcasting. They’re pouring resources into getting exclusive rights (Joe Rogan)
Brands have seen this growth and are investing in their own podcasts to tell stories to strengthen their brands
So much more content available, more competitive
Audience is very engaged, and young
Competing with online radio, music, even youtube
Audience is accepting of ads
Had plateaued, but increased during lockdown
What are the key trends in radio
Radio was fairly resilient during COVID, but faces an advertising downturn, exception of young people
Advertising way already down YoY, as seen in TV
Viewing shifted from out of home in in the home
Digital rad is accelerating vs analogue
What should the BBC do to address these problems
Create content and services which better serve young people (BBC 3)
Collect data
Create a unified BBC online service
Why is the BBC important
Its trusted, its credible, and wholly accountable to the public, not advertisers other other vested interests
IT fulfils the PSB agenda which reflects british values back to the public
Reaches audiences like no other
What podcasts do you listen to
I enjoy you’re dead to me
Today in focus
Disgraceland
Breaking atoms
What advantages does the BBC have
Ability to reach the UK audience like no one else
A good reputation
While other PSBs may suffer a advertising downturn, the BBC will still be able to operate
Whats good about radio
It reaches local audiences very effectively
Isn’t going to be hit as hard by COVID
Whats good about BBC sounds
Commands 6% of the market, outdone only by Spotify, Amazon, and YouTube
It allows for such a diverse range of voices, which the BBC has a commitment to fulfil
Competitors are global big tech companies who are great at reaching young audiences but struggle more with older ones - BBC audience is older and my providing parity with radio and podcasting worlds you can keep audience engaged but also introduce podcasting in a familiar environment
excels particularly in factual content
When it comes just to podcasting, Sounds performs as well as spotify et al
Hosted the most used COVID podcast in the form of Coronavirus global update
Launched education/exercise podcasts when they were needed most for parent and students, classic content from archive
