Utility Flashcards
1
Q
Utility
A
It’s the want-satisfying power of a good or service
2
Q
Time utility
A
Created by marketing when a product is available when needed or desired
3
Q
Form utility
A
When raw materials are transformed into a final product to meet a market need
4
Q
Ownership utility
A
Marketing when product is exchanged with customer
5
Q
Place utility
A
Created by marketing when product is available at a convenient location
