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Marketing Managment > Analyzing Data > Flashcards

Analyzing Data Flashcards

1
Q

Variables

A

Quantitative research
Correlation
Regression
Crosstabulation

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2
Q

Quantitative research

A

Involve status that are numerical or can be converted into numbers

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3
Q

Correlation research

A

You just wanna researcher measures two variables and looks for statistical relationships or correlation between the two

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4
Q

Regression analysis

A

Conductive wanna study exam is multiple variables, including a dependent and one or more independent variables

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5
Q

Crosstabulation

A

used to analyze the relationship between multiple variables

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Marketing Managment (24 decks)

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