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Marketing Managment > Miles and snows Strategy types > Flashcards

Miles and snows Strategy types Flashcards

1
Q

Strategy types

A

The central premise of their model is the relationship between strategy and the environment

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2
Q

General strategy types

A

Prospector
Analyzer
Defender
Reactor

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3
Q

Prospector

A

Search for marketing opportunities

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4
Q

Analyzer

A

Org operating in two different domains, one is stable and predictable the other is promising and innovative where the firm follows competitors closely

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5
Q

Defender

A

Narrowly focusing on improving operational efficiency not making major adjustments to structure or processes

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6
Q

Reactor

A

Perceiving change but unable to respond effectively undo forced by environmental factors

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Marketing Managment (24 decks)

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