Lesson 25

Question 1

Product line pricing

Answer 1

Developing a rational pricing strategy across a complete line of related items

Question 2

Captive pricing

Answer 2

Committing a customer to basic product or system that requires continual purchase or peripherals to operate

Question 3

Price bundling

Answer 3

Offering a collection of products at a price that would cost less than items purchased separately

Question 4

Reference pricing

Answer 4

Comparing the total price of the components of the bundle if purchased separately versus the bundled price

Question 5

Prestige pricing

Answer 5

Making product Seem more elite by pricing it relatively higher than competition

Question 6

Odd even pricing

Answer 6

Pricing expressed in a non whole or whole dollars

Question 7

Cost plus pricing

Answer 7

A standard market added to the costs of product

Question 8

Average cost pricing

Answer 8

The sum of all the cost divided by total number of units

Question 9

Target return pricing

Answer 9

Defined number within the price per unit calculation