Seven Big Problems

Question 1

Effectively targeting high value sources of growth

Answer 1

Need for customer centric approach. Right product at the right time to the right customer

Question 2

The role of marketing in the firm and the C-Suite

Answer 2

This problem takes a Supply side focus on the processes and workflows of the marketing function and the role of chief marketing officer

Question 3

The digital transformation of modern corporation

Answer 3

Addresses both supply and demand. Gathering data to track interactions with consumers and measure how well the marketing is performing

Question 4

Generation and using insight to shape marketing practices

Answer 4

Access to information, forming insights in customers and make decision based on these insights

Question 5

Dealing with omnichannel world

Answer 5

Find the right mix of customer interfaces to coordinate multiple communication channels.

Question 6

Competing in dynamic global markets

Answer 6

Determine how they will compete in a global market and what competition will be globally, regionally and locally.

Question 7

Balancing incremental and radical innovations

Answer 7

Balancing innovations by operating in present and for the future. More than just the product, can include tech, business models, partnerships and customer experiences

Question 8

7 big problems provide a framework for analyzing the marketing landscape and understand what is evolving and changing. We need to understand the drivers of change to develop marketing activities that meet the needs of customers.