Lesson 17

Question 1

Product characteristics

Answer 1

There is more to product than it being at tangible good Rosso deals with the experience customers have with the product

Question 2

Essential benefit

Answer 2

Primary value of buying product

Question 3

What do you marketers to you to create a point of differentiation

Answer 3

By identifying characteristics such as the products features, quality and style

Question 4

As marketers are seek to differentiate their product from the competition, its packaging, tables, and warranty conserve as a way to communicate and show these variations

Answer 4

Truth

Question 5

Products can be categorized into what four categories of consumer goods?

Answer 5

Convenience goods, shopping goods, specialty goods, and unsought goods

Question 6

Convenience goods

Answer 6

Frequently purchase low cost products that the market heavily relies on such as toilet paper

Question 7

Shopping goods

Answer 7

Products often researched and compared by consumer such as close in furniture

Question 8

Specialty goods

Answer 8

Unique purchases based on defining characteristics such as luxury brands

Question 9

Unsought goods

Answer 9

Products that consumers do not seek out and do not prefer to purchase like life insurance

Question 10

Business goods

Answer 10

Our products sold to other businesses to be used in their operations these include materials and parts, capital goods, and maintenance repair and operating supplies