Marketing Plan

Question 1

Mission statement

Answer 1

What is the marketing planning purpose

Question 2

Situational analysis

Answer 2

What controllable and uncontrollable factors impact the org? What is the potential for competition and profit?

Question 3

Objectives

Answer 3

What measurable outcome do you want to achieve?

Question 4

Strategy development

Answer 4

What marketing strategies will lead to the objectives? What tactics support those strategies?

Question 5

Monitoring and control

Answer 5

How will process be measured and assessed? How will adjustments be made if needed?

Question 6

Marketing strategy

Answer 6

Overall organization strategy driven by org goals and understanding of markets, competitors, and other external forces and internal capabilities

Question 7

Market tactics

Answer 7

Actions taken within the market strategy to achieve those marketing and org goals

Question 8

What planning tools provide analysis at the strategic business unit (SBU) level?

Answer 8

GE business screen

BCG growth share matrix