7 ps (service Marketing) Flashcards
1
Q
People
A
Customers Employees Social interactions Roles and scripts Relationships
2
Q
Physical evidence
A
Facilities equipment Uniforms Livery and artifacts Signage Symbols
3
Q
Process
A
Service design
Standardization
Customization
Operational efficiency
4
Q
Place
A
Access
Location
Delivery services
Electronic delivery
5
Q
Price
A
Cost based Demand based Operational based Competition based Relationship based
6
Q
Product
A
Total service product Core product Supplementary services Facilitating services Supporting services
7
Q
Promotion
A
Internal marketing
Direct marketing
Advertising
Etc
