Ethical concerns in Marketing Flashcards
Ethical considerations
Stereotyping and invasion of privacy
It is imperative that researchers game concerned from each participant prior to conducting research in our transparent when they collect and use the data
General data and privacy regulations GDPR
Applies to all European Union member states in activator bolster the right starts EU citizens have over there data and the companies more transparent and how they handle that data
California consumer privacy act CCPA
Is a more recent policy and active January 2020 grand Californian consumers robust data privacy rights of control over their personal information this includes the right to know the right to delete and the right to opt out of the sale of personal information that businesses collect
What is a valuated by the GDP are to decide whether personal data can be used
Vital interest, public task, consent, legal obligation, contract, legitimate interest