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caryn roy
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Decks in this class (24)
Seven Big Problems
Effectively targeting high value ...,
The role of marketing in the firm...,
The digital transformation of mod...
8
cards
7 ps (service Marketing)
People,
Physical evidence,
Process
7
cards
Utility
Utility,
Time utility,
Form utility
5
cards
Marketing Plan
Mission statement,
Situational analysis,
Objectives
8
cards
Miles and snows Strategy types
Strategy types,
General strategy types,
Prospector
6
cards
Module 3
Outsourcing,
Offshoring,
Benefits of outsourcing
21
cards
Analyzing Data
Variables,
Quantitative research,
Correlation research
5
cards
Ethical concerns in Marketing
Ethical considerations,
It is imperative that researchers...,
General data and privacy regulati...
5
cards
Lesson 12
Crm,
Two key metrics that marketers fo...,
Clv customer lifetime value
10
cards
Lesson 13
Which aspects generally describe ...,
Business systems,
Social media platforms
5
cards
Lesson 14
Diagnostic analytics,
Descriptive analytics,
Predictive analytics
13
cards
Lesson 15
What is the focus of segmentation...,
What does stp stand for,
What does segmentation include
14
cards
Lesson 16
What are the five basic stages in...
1
cards
Lesson 17
Product characteristics,
Essential benefit,
What do you marketers to you to c...
10
cards
Lesson 18
What are the four stages of the l...,
The product life cycle considers ...,
One example of a time constraint ...
5
cards
Lesson 19
What are two characteristics of a...,
What are the three fundamental ac...,
Generate new ideas
12
cards
Lesson 20
What is diffusion of innovation p...,
What are the four main elements a...,
Social system
11
cards
Lesson 21
Service is central to marketing v...,
Why are firms largely reluctant t...,
Characteristics of services
7
cards
Lesson 22
Which type of management is a com...,
Service attributes can be display...,
Search attributes
4
cards
Lesson 23
Gap analysis,
Servqual,
Service blueprints
5
cards
Lesson 24
Price elasticity,
Marketing should ask the followin...,
Target roi
9
cards
Lesson 25
Product line pricing,
Captive pricing,
Price bundling
9
cards
Lesson 26
Cash discount,
Trade discounts,
Quantity discounts
7
cards
Lesson 27
Which illegal action can result i...,
Deceptive pricing,
Price fixing
6
cards
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Marketing Managment
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