User Personas Flashcards

1
Q

POV stands for?

A

Point of view

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2
Q

Which part is POV and Ideate in the design thinking process?

A

Conceptualization

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3
Q

What are user personas for?

A

A way of humanizing your potential users and highlighting their goals and behaviors.

Personas help you hypothesize clear actions your users might take while using your product or service.

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4
Q

What is a user persona?

A

A representation of the goals, pain points, and behaviors of hypothesized subset of users.

They help designers and businesses maintain focus on their customers rather than their internal agendas.

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5
Q

What are the personas informed by?

A

Research, typically through exploratory user interviews at the beginning of a project, and continuously refined based on your users’ actual behaviors when interacting with your product or service.

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6
Q

Personas are a powerful tool for internal alignment to reconcile…

A

business, technical, and design capacities.

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7
Q

On larger or more complex projects, you may even have more than one persona, what is the persona called that has the greatest impact on the project?

A

Primary persona

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8
Q

When creating a primary persona, what should you consider?

A
  1. Name and face: Give your persona a name and face. You can either sketch out a character or find a convincing photograph.
  2. Demographic information. Outline your persona’s location, age range, education, ethnicity, family status, and job titles.
  3. Needs and goals. Identify goals and tasks your persona will want to achieve using your product or service.
  4. Behaviors. Take notes on your persona’s current behaviors or feelings towards your product, service, or industry.
  5. Quotes. Come up with relevant quotes that sum up your persona’s relationship with your product, service, or industry.
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9
Q

In business context, when you need an extensive user and market research which type of persona would you need?

A

full fledged persona

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10
Q

What is a proto-persona?

A

A simple prototype of a persona.

As projects progress and further research is conducted, the assumptions of these proto-personas can be validated, morphing the proto-personas into full-fledged personas.

This is why proto-personas should contain the same basic elements as personas—a name, behaviors, demographics, needs, and goals.

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11
Q

semantic

A

relating to meaning in language or logic.

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12
Q

What are user stories?

A

Allows you to focus on defining functions and solutions from a specific persona’s perspective.

e.g.)
As [a persona], I want [some action] so that [outcome].

As Charlotte (a financial analyst), I want to be able to view overall progress on my projects so that I can make sure my projects are being completed on time.

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13
Q

What do user stores tanslate human needs into?

A

Functional requests for features

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14
Q

What should you focus on when writing user stories?

A

Make sure that you focus on a particular feature or functionality.

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15
Q

What are job stories?

A

Job stories focus on the context in which a persona wants to complete a particular action (i.e., a job).

They can help a designer or design team focus on answering the question “why” in regards to a particular situation or motivation.

“When I am working with multiple teams, I want to track all of my projects in a consistent way so I can make sure all teams are on the same page about project progress.”

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16
Q

What are problem statements?

A

Helps focus your project on the problem you’re trying to solve, as well as the people for which you’re trying to solve it (your potential users).

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17
Q

What does a good problem statement look like?

A

It is hyper-focused, to the point, and states the problem.

It doesn’t attempt to outlike a solution.

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18
Q

What is this format for:

[The name of your proto-persona]

needs a way to [user’s need]

because [insight]

We will know this to be true when we see [this quantitative/qualitative measure].

A

Problem statement format

Filled in example:

Charlotte (Financial Analyst)

needs a way to regularly track details of projects that involve multiple teams

because she works remotely and asynchronously with her team

We will know this to be true when we see that Charlotte can view the overall progress of her projects to make sure they are being finished on time.

19
Q

Proto-personas are hypothesized personas created as a starting point when there isn’t enough of what?

A

When there isn’t enough information available

20
Q

As designers gather more user information and do additional testing, proto-personas are refined into _____.

A

personas

21
Q

Personas provide a way for designers to _______ their users and keep their goals, pain points, and behaviors in the foreground of all design decisions.

A

humanize

22
Q

Personas provide the foundation for creating more specific statements of user needs in the form of ____ _____.

A

user stories

23
Q

Personas, user stories, and problem/hypothesis statements are methods to refine your _____ and position your project on…

A

Personas provide the foundation for creating more specific statements of user needs in the form of user stories.

24
Q

What is the main purpose of a hypothesis statement?

A

To propose a testable potential solution to the problem statement.

25
Q

Which of the following describes the purpose of a user persona?

A

A persona based on the initial assumptions for a project.

26
Q

What is a primary persona?

A

To give a representation of the goals, pain points, and behaviors of a hypothesized subset of users.

27
Q

What is the main purpose of user stories?

A

The persona with the greatest impact on the project outcomes.

28
Q

What is the main purpose of user stories?

A

To focus on defining functions and solutions from a specific persona’s perspective

29
Q

What is a persona?

A

Realistic portrayal of a target user for your product.

Personas are detailed documents and normally contain information such as device usage patterns, daily challenges, personal goals, informative quotes, motivations, cultural backgrounds, and other demographic information.

30
Q

Why do most projects have more than one persona?

A

This is because products generally have more than one target audience.

31
Q

What are the three types of personas used in UX design today?

A
  1. Marketing Personas
  2. Proto-Personas
  3. Design Personas
32
Q

Marketing Personas

A

This type of persona is focused on eCommerce projects and applications.

33
Q

What do marketing personas typically contain?

A

They typically contain demographic information, buying habits and motivations, media usage habits, and marketing messaging reception.

34
Q

When is it better to create a marketing persona?

A

Marketing personas are good for determining which types of customers might be receptive to particular marketing techniques but aren’t great for defining the details on how a product should function or how it should be used.

35
Q

What is a Proto-Persona?

A

Proto-personas are used when a project doesn’t have the budget or time to conduct user research and create a full-fledged design persona based on research analysis.

36
Q

What is a Design-Persona?

A

This type of persona focuses on user motivations, behavior, and challenges and is based on user research and analysis of real people in the field.

37
Q

When is it better to create a design persona?

A

They’re great for communicating research insights and are the ideal type of persona to use when defining a product using the user-centered design process.

38
Q

Who invented the personas?

A

Alan Cooper in 1983

39
Q

Which of the following can generally be expected in a user persona?

a. Eyesight
b. Blood type
c. Cultural background
d. Height

A

c. Cultural background

40
Q

Which of the following is true about personas in their professional function?

a. They act as a communication tool
b. They have no place beyond design
c. They pre-empt interviews
d. They help secure financial information

A

a. They act as a communication tool

41
Q

Which of the following questions represents the basic foal of any design persona?

a. What is our launch date?
b. How much does our product cost?
c. Who are we designing for?
d. Which platforms will we design for?

A

c. Who are we designing for?

42
Q

To better understand your users, which of the following is a potential supplement to well-constructed design personas?

a. A style guide
b. A cover letter
c. A user journey map
d. A project brief

A

c. A user journey map

43
Q

Personas help designers establish what with users?

A

Empathy

44
Q

Which type of persona teaches us about how and why a user employs and interacts with the web?

a. Proto-persona
b. Marketing persona
c. Design persona
d. Development persona

A

c. Design persona