6.3 Designing for Good

Question 1

What are ethics?

Answer 1

A set of moral principles that govern behavior in a certain area or activity.

Question 2

What is emotional contagion?

Answer 2

The process in which an observed behavioral change in one individual leads to the reflexive production of the same behavior by other individuals in close proximity, with the likely outcome of converging emotionally.

Question 3

What are dark patterns?

Answer 3

Carefully crafted patterns based on an understanding of human psychology that are designed to trick people into completing unwanted actions.

Question 4

What are the moral principles that govern behavior in a certain area or activity?

Answer 4

Ethics

Question 5

Your newest app, “Berry Me Crazy: A Berry Collecting Game,” is going great, running smoothly, and generally doesn’t seem to cause any problems; however, your users can’t seem to get over the fact that your sign-in button is 2 pixels off-center (a misjudgement on your part). Why is this?

Answer 5

Humans are wired to focus on the bad rather than the good

Question 6

While browsing your Twitter feed one morning, you come upon a tweet from your good friend stating that they were forced to put their beloved dog, “Gopher,” to sleep last night. The tweet is so emotional that you feel your own eyes begin to tear up, as well. This is an example of what phenomenon?

Answer 6

Emotional contagion