4.6 Usability Test Results & Planning For the Future Tests

Question 1

What does “Affinity” from a scientific standpoint defined as?

Answer 1

The degree to which a substance tends to combine with another.

Question 2

What is the point of making an affinity map?

Answer 2

To isolate the varied bits of information, extract them from your video or audio, and transfer them onto paper.

Once these bits of information have been isolated, they can be more easily grouped, allowing you to tease out patterns of behavior or sentiment across multiple participants

Question 3

What is the basic concept of an affinity map?

Answer 3

Isolate information and determine how it related to other bits of information

Question 4

How does affinity maps help designers?

Answer 4

1. Isolate concepts and information quickly
2. Visualize bits of information so that previously unseen patterns and hierarchies can emerge
3. Extract and group information collaboratively within a team

Question 5

What is a Rainbow Spreadsheet?

Answer 5

A way to organize information from your usability tests and create visual patterns. It keeps track of your information, especially when you have more than a handful of participants

Question 6

What type of research study can be used to describe affinity diagramming?

a. Generative
b. Behavioral
c. Attitudinal
d. Evaluative

Answer 6

a. Generative

Question 7

How is affinity defined from a scientific point of view?

a. As the general guideline on how information should be documented
b. As the general guideline on how information should be eliminated
c. As the degree to which a substance tends to reject others
d. As the degree to which a substance tends to combine with another

Answer 7

d. As the degree to which a substance tends to combine with another

Question 8

Which of the following is a benefit of working with affinity diagrams?

a. They take a long time to isolate concepts and information
b. They help stakeholders push back on design decisions
c. They help designers group information collaboratively
d. They help keep sensitive information private and protected

Answer 8

c. They help designers group information collaboratively

Question 9

Your colleague, Oswald, has a rather large set of results that he has to sort through and, understandably, is feeling pretty overwhelmed. Which of the following suggestions can help him split up the data?

a. Post all results on the wall
b. Write using large letters
c. Throw away half of the data
d. Use neon-colored paper

Answer 9

b. Write using large letters

Question 10

Which of the following tips can help Oswald when he’s making observations and writing them on sticky notes?

a. Write thorough notes
b. Organize things chronologically
c. Use active verbs
d. Run everything through a word- processor

Answer 10

c. Use active verbs