Mental Models & User Journeys Flashcards
The deepest form of understanding another person is ______.
Empathy.
Which involves a shift from observing how you seem on the outside, to imagining what it feels like to be you on the inside.
____ models are the most effective tools for depicting empathy.
Mental models
What is a mental model?
Identifies the way a person accomplishes a set of tasks or a larger goal by mapping their state of mind throughout a process.
What do mental models give UX designers a deeper understanding of?
User motivations and thought processes, along with the emotional context in which products are being used.
Why are mental model diagrams important?
Mental model diagrams can give a UX designer a snapshot of how their product design fits in with the behaviors, thoughts, and feelings of their user audiences.
User journey maps are great for what?
visualizing the processes a user goes through in order to accomplish a goal
What is a storyboard?
A visual series of events that depicts a user’s journey or use of a particular product
What are scenarios?
Typically depict a day in the life of one of your personas complete with all the details relevant to the design of your product.
What technique is used by both UX designers and animators?
Storyboards
Your boss doesn’t understand why you’ve decided to build mental models. Which of the following statements can you use to explain their significance?
a. They expose pain points of the user’s path
b. They help you empathize with a user’s motivations
c. They allow you to follow the journey of the user
d. They demonstrate the process of a user experience
b. They help you empathize with a user’s motivations
User journey maps are visual representations of the stages a user goes through when interacting with your product. Which of the following statements is also true of user journey maps?
a. It’s a reflection of all journeys
b. It’s a set of rules to follow
c. It’s an aspirational plan
d. It’s a narrative document
d. It’s a narrative document
When planning the information architecture of your app, you need to identify every point of interaction your user will have. Which technique can help you accomplish this?
User flows
Your colleague in UX design, Martha, does not like to draw. She needs to convey a user’s journey quickly; which technique should she consider using?
Scenarios
Which of the following accurately describes a mental model?
a. An experience with a product
b. An assumption about a product
c. An ongoing problem with a product
d. A known fact about a product
b. An assumption about a product
Mental model is based on ____, not facts.
belief
