Content Auditing

Question 1

What is content audit?

Answer 1

The act of checking and recording all the content on a website or application (though these are far more often conducted on websites) within a document (normally a spreadsheet of some kind).

Question 2

What is a sitemap?

Answer 2

A visual representation of all the pages in a website.

Question 3

Why is content audits vital for the first step of information architecture?

Answer 3

Because to map out a website, you first need to know what pages are on the website.

Question 4

Consolidate

Answer 4

Merging the page with another to provide a simpler experience for users.

Question 5

Leave as-in

Answer 5

To do nothing to this particular page of the site

Question 6

Improve

Answer 6

The page has been flagged for improvement by the team (rewriting content, adding imagery, adding a video, etc.)

Question 7

SEO

Answer 7

Search Engine Optimization. A marketing discipline focused on growing visibility in search engine results.

Question 8

Content crawling

Answer 8

Where software systematically “crawls” through the various links of a website to identify all kinds of information on the specifics of each page, such as URL, title, title length, meta description, word count, and any big H1 and H2 headings on the page.

Question 9

While conducting a content audit, you keep a numbering system to keep track of the hierarchy of the content. What’s this system called?

a. Comment
b. Page name
c. Page URL
d. ID

Answer 9

d. ID

Question 10

In your content audit spreadsheet, you keep a column for notes from client and internal stakeholders as well as general information about the website. What’s this column called?

a. Owner
b. Site URL
c. Navigation
d. Comment

Answer 10

d. Comment

Question 11

You’re currently redesigning the product landing pages of your company’s website. Which of the following do you need to complete before you start working on the information architecture of a website?

a. Business requirements document
b. Promotional videos
c. Product demo
d. Content audit

Answer 11

d. Content audit

Question 12

After an extensive content audit, you and your team have decided to combine a few web pages together to provide a more streamlined experience for your users. Which of the following terms would you use to label your decision?

a. Improve
b. Leave as-is
c. Remove
d. Consolidate

Answer 12

d. Consolidate

Question 13

What’s an important benefit of performing a content audit on your project?

Answer 13

It results in actionable recommendations for the content of your project.