Unit 4 (Social Psychology) - Social Influence Flashcards
Social Influence Theory
People are likely to change their attitudes, behaviours and thoughts based on their social environment
Normative Influence
Does it align with what is accepted behaviour and will it help me be accepted?
Informational Influence
How compelling or credible is the data presented, and what is it’s importance ?
3 Elements of Social Influence Theory
Compliance, Identification, Internalisation
Compliance (1)
Public conformity and wanting to fit into social norms
Identification (2)
Conforming to someone who is liked or respected
Internalisation (3)
The stage of acceptance when someone conforms both externally and internally
Social Impact Theory
Proposes that amount of influence depends on strength, immediacy (proximity) and number of people in group