Cialdini - Petrified Forest Experiment Flashcards
1
Q
Who conducted the Petrified Forest Experiment?
A
Robert Cialdini
2
Q
What was the aim?
A
Investigated normative influence by changing wording of signs to reduce theft in Petrified Forest National Park
3
Q
What were the results?
A
Descriptive normative information more likely to increase theft whereas injunctive normative information likely to reduce it
4
Q
Significance of Experiment?
A
Normative information can directly influence behaviour
5
Q
Strength of Experiment
A
High Ecological Validity - Conducted in a naturalistic environment
6
Q
Weakness of Experiment
A
Multiple unctontrolled variables
7
Q
Ethical Concerns
A
