Unit 4: Sensation and Perception Flashcards
In the field of Sensation and Perception, what does “Sensation” mean?
Sensation is the process of gathering sensory information from our environment. (Seeing, hearing, touching, smelling…)
In the field of Sensation and Perception, what does “Perception” mean?
Perception is how we interpret the sensory information we gather from our environment. (recognizing objects or events, judging distance, stereotyping,…)
What is the difference between “bottom-up” and “top-down” processing?
Bottom-up processing *starts* with sensory information and makes sense of the information without preconceived ideas.Top-down processing *starts* with preconceived ideas that shape how we view our sensory information
What is Selective Attention?
Selective Attention is where our conscious awareness is focused. We can only focus on a very relatively small amount of information at a time.
Even in a crowd of people talking, we can successfully shift our attention to a single group of people talking, and listen in on their conversation. What is this effect called?
Cocktail Party Effect
We can become consciously “blind” to the information that we are not consciously focused on. What is this called?
Selective Inattention
What is Change Blindness?
Change blindness is when a person becomes unaware of changes made to the stimuli around them.
What is Psychophysics?
Psychophysics is a branch of psychology that studies how our mind (“Psycho”) interprets the physical (“physics”) environment around us.
What is an Absolute Threshold?
The absolute threshold is the smallest amount of a stimulus that is still detectable 50% of the time.
What is Signal Detection Theory
Signal Detection Theory states that the absolute threshold depends on our psychological state, and the situation around us. (i.e. it may increase or decrease depending on context)
What does “Subliminal” mean?
Any stimulus that is presented below the absolute threshold is said to be “subliminal”
What is a stimulus called that is above the absolute threshold?
Supraliminal
What does it mean if a person is “primed” by subliminal stimuli?
Priming is the unconscious activation of certain associations. (i.e. a person presented with a subliminal picture of Coke may be more likely to select Coke for their next drink)
What is a Difference Threshold?
Difference threshold is the absolute threshold for change between two stimuli.
What is Weber’s Law?
Weber’s Law says that the absolute threshold of any stimuli varies by a percentage of what it is being compared with, not by a fixed amount.
What is Sensory Adaptation, and come up with one example.
Our brains are presented with an overwhelming amount of information - so to deal with it all, we only perceive a very small amount of it, the rest is “adapted” out. (i.e. you did not feel your shoes on your feet before you read this sentence)
The process of converting light energy into neural impulses is called what?
Visual Transduction
The distance from one wave peak to another is called:
Wavelength
(the distance from one wave peak to another over time would be called frequency)
Our perception of color determined by the wavelength of light is called:
Hue
What characteristic of light makes up its intensity?
The height, or amplitude, or each wave determines the light’s intensity (low amplitude waves make dim light, whereas high amplitude waves make bright light)
What is the pupil?
The pupil is the section of the front of the eye that allows light to enter. It is surrounded by the iris.
Where is the Iris and what does it do?
The iris is a muscle that is the colored part of the front of the eye. It grows and constricts to allow more or less light into the eye through the pupil
Where is the fovea and what is its purpose
The fovea is the section of the retina in the back of the eye that is in the direct center of our vision. It is especially good at distinguishing detail, and has a very high concentration of cones.
Where is the retina and what does it do?
The retina is the layer of tissue that lines the entire back of the eye. It is made up of light receptor cells (rods, cones, bipolar cells and ganglion cells), and allows light energy to be changed into action potentials that are sent to our brain to allow visual perception.












