Unit 4 : Flashcards
sensation
Process of sensing something (eyes, ears, nose, tongue, skin)
Bottom up processing
perception
Brain takes sensory infor, organizes and interprets it. Based on prior experience
Top-down processing
bottom-up processing
Starts with sensory receptors and works up to higher level of processing
top-down processing
Info process guided by higher level mental processes constructing perceptions by experiences and expectations
selective attention
Can only consciously focus on one thing at a time
inattentional blindness
Focused on some thing that we become blind to something else
change blindness
Fail to notice things in environment
transduction
Conversion of one form of energy into another
Ex : sight, sound. Smell into neural impulses brain can interpret
psychophysics
Study of relationship between physical characteristics of stimuli
Sensations and the stimuli that produce them
absolute threshholds
Can detect 50% of the time
Hearing “ding” from phone
signal detection theory
method for measuring a system’s ability to detect patterns/stimuli/signals in information despite background noise
subliminal
Below absolute threshold awareness
Cant detect it half of the time
Getting your name called while listening to music
priming
Activation, often unconsciously, of certain associations, thus predisposing ones perception, memory, response.
Activation of certain areas which change perception memory and response
Sees doctor»_space; easier to spot nurse than cat because of the theme
difference threshold
Can you detect the difference in 2 stimuli 50% of the time?
Wine tasters
webers law
2 stimuli must change by a constant %
Ex : 10 kg add 1 kg
10% change
100 add 1
1% change X
sensory adaptation
Dimished sensitivity as a consequence of constant stimulation
perceptual set
tendencies and assumptions that affects (top-down) what we hear, taste, feel, and see.
Perceive 1 thing and not the other
Old lady vs young; which one you perceive first
wavelength
Distance from one peak of a wave to next
hue
Light wavelength
intensity
Amount of energy in a wave
Determined by height (amplitude)
Determins the brightness and loudness
pupil
Adjustable opening through which light enters
iris
Colored muscle around pupile, controls size of pupil opening
lens
Behind pupil, helps focus light on retina through accommodation
retina
Inner surface of eye. Contains receptor cells (rods abd cones) and where transductioin occurs
accommodation
Changing / adjusting shape to focus on retina
rods
Retinal receptors; detect black, white and gray for peripheral vision and twighlight vision