Types Of Conformity Flashcards
What is internalisation?
A deep type of conformity involving genuine change of private views of those to match a group. The change is usually permanent
What is identification?
A moderate type of conformity involving changing our behaviour and opinions to those of a group because we value the group and want to be a part of it even if we don’t agree with everything they say.
What is compliance?
Conforming in public while not privately changing
It’s a weak type of conformity
What is normative social influence?
People conform to be liked and want to gain approval. The type of conformity this produces is compliance
Informational social influence
Where we change our behaviour because we have the need to be right. This happens when answers are ambiguous. This type of conformity produces internalisation
What evidence supports ISI?
Lucas et al - asked students to answer maths problems and seen greater conformity when the answers were difficult
Shows that people conform to be right
What evidence supports NSI?
Aschs experiment shows that most participants went along with answers that were clearly wrong just to fit in with the group
Some people said that they felt self conscious of giving the correct answer
What’s a limitation of NSI
It ignores individual differences - some people have more of a need to fit in than others and are more affected by NSI. This is in teevans study where he found that students with the need to be liked are more likely to conform.
