Travelers Cultural Advantage Flashcards
Travelers Cultural Advantage
As promised, here is an example of how to enter into a conversation with someone about our Cultural Advantage. This is truly just an example and may not resonate with you. You can also use the elevator speech, value prop with local facts and the sell sheets to come up with what feels right to you too. I hope this is helpful.
Broker/Agent: So what’s new at Travelers?
Possible Response: We’ve been giving a lot of thought about the shifting demographics in the US and how it is already impacting the way we do business. Are you aware that the US Census Bureau reported that by the year 2060 1 out of every 3 people in this country will identify as Hispanic/Latino, and that by 2020 44% of the CA population will identify as Hispanic/Latino? It is important for Travelers to reflect the communities it serves, and we have been focused on making sure our Claim talent does just that.
We have become thought leaders in this space and have created a Cultural Advantage. We know that leveraging our local bilingual talent makes a difference. We aren’t just language friendly …
more importantly we are culturally relevant. Being culturally relevant is a business imperative. When we are culturally relevant the customer experience is improved and we get better outcomes. When we use our own local talent versus an interpreter, we reduce litigation on those claims by 22% and reduce lost time from work by 6 days.
I would love to get your thoughts on this, and then discuss any business opportunities you may know of …
where this may add value and where we can partner.
