the role of social influence processes in social change

Question 1

What is social change?

Answer 1

The process whereby society changes beliefs, attitudes and behaviour to create new social norms

Question 2

What is the main driving force for the change?

Answer 2

Minority influence as they slowly win the majority over

Question 3

How can it be positive?

Answer 3

Increase rights for woman

Question 4

How can it be negative?

Answer 4

Adoption of eugenic beliefs - genetically inferior people

Question 5

What is the moment of critical mass?

Answer 5

Minority viewpoint becomes mainstream and majority conform through compliance

Question 6

What will it eventually be replaced by?(critical mass)

Answer 6

A more permanent social change due to identification

Question 7

What does cryptoamnesia allow?

Answer 7

Social change to happen in a manner that isn’t disruptive

Question 8

Example of social influence - social change?

Answer 8

Greenpeace in Canada 1970s
Initially regarded as bunch of cranks
Over time minority have changed peoples attitudes
Now a legitimate voice for environmental issues