Achieving Minority Influence Flashcards
1
Q
When will minority influence be persuasive?
A
If minority is consistent with its opinion/behaviour, shows confidence in its belief and appears unbiased/flexible
2
Q
What does consistency show?
A
The minority are committed
3
Q
What did Nemeth create?
A
Groups of 3 participants and one confederate
4
Q
What did the confederate have to decide (Nemeth)
A
How much compensation should be given
5
Q
What happened when the confederate acted as a consistent minority?(Nemeth)
A
He had no effect on the majority
6
Q
What does a consistent, committed minority stand an increased chance of?
A
Getting individuals to engage in systematic processing
