Asch - NSI - explanation for conformity Flashcards
Aim?
to investigate the degree to which individuals would conform to a majority who gave wrong answers
How many participants?
123 American male students
What were they told the experiment was about?
visual perception
What were individual participants placed in?
groups with 7-9 others sat either in a line or around a table
What were the other participants?
stooges
What was the task?
to say which comparison line A, B or C was the same as a stimulus line on 18 different trials
How many of the trials were critical trials and what were they?
12 - stooges gave identical wrong answers and real participants answered last/second to last
Control group?
of 36 participants who were tested individually on 20 trials
What was the controls group error rate?
0.04%
Conformity rate on 12 critical trials?
32% to wrong answers
How many conformed to at least one wrong answer?
75%
How many conformed to all wrong answers?
5%
What are judgements of individuals affected by? (Conclusion)
majority opinions even when the majority are wrong
What are there big individual differences with?
amount to which people are affected by majority influence
What has Asch’s method become?
a paradigm - accepted way for studying conformity