Moscovici Et Al Conclusion And Evaluation

Question 1

What gender did Moscovici use and why?

Answer 1

Female as he thought they would be more interested in colours

Question 2

How is it unethical?

Answer 2

It involved deceit - informed consent couldn’t be given

Question 3

What important factors does the study not address?

Answer 3

Minority influence, group size, status or degree of organisation

Question 4

How do research studies generally support his findings?

Answer 4

Meyers et al found minority groups that we’re successful in affecting majorities were more consistent than those that were not