Martin, Hewston, Martin Evaluation

Question 1

How are the results consistent?

Answer 1

With the view that majorities and minorities can lead to different processes under different situations

Question 2

What do the results support the idea of?

Answer 2

Minority influence can lead to social change, as systematic processing will cause changes in belief systems

Question 3

What did Martin and hewstone find 1999?

Answer 3

Minority influence leads to more creative judgements than majority, supporting idea minority is a social force for change

Question 4

What did burgoon argue?

Answer 4

The deviant and unexpected behaviours of minorities that are alerting - leading to a deeper analysis of behaviours presents