Moscovici Et Al Aim & Method - minority Flashcards
Why is this study important?
Minority influence - a type of social influence that motivates individuals to reject established majority group norms
What is the aim?
To investigate the role of a consistent minority upon the opinions of a majority in an unambiguous situation
What were participants placed into?
32 groups of 6
What was there in each group?
4 real participants and 2 confederates
What were participants told about the investigation?
It was an investigation into perception
What was each group shown?
36 blue slides, with filters varying the intensity of the colour
What happened in the consistent condition?
The confederates answered wrongly that the slides were green
What happened in the inconsistent condition?
The confederates said that 24 of the slides were green and 12 blue
How were answers given?
Verbally
What percentage of agreement was 8.2%?
With the minority in the consistent condition
How many agreed at least once?
32%
What was there a 1.25% agreement with?
The inconsistent condition
