Jenness - ISI - explanation for conformity

Question 1

Aim?

Answer 1

-investigate whether individual judgements of jellybeans in a jar was influenced by discussion in groups

Question 2

Procedure?

Answer 2

1. made individual estimates on no of beans in jar
2. discussed estimates in groups
3. group estimates created
4. second estimate individually

Question 3

Findings?

Answer 3

1. second estimates converged to group estimates

2. more women conformed than men

Question 4

Conclusion?

Answer 4

-judgements of individuals affected by majority opinions especially in unfamiliar situations

Question 5

Evaluation?

Answer 5

1. deception - didn’t tell participants aim as they may have acted differently
2. lab experiment (+/ve and -/ve’s)
3. tells us little about majority influence in non-ambiguous situations

Question 6

How does it lack mundane realism?

Answer 6

It’s not an everyday event to be asked amount of jellybeans in a jar so doesn’t reflect actual behaviour

Question 7

How may it involve NSI?

Answer 7

Involved group estimates - later guesses moved towards group estimate due to desire for acceptance