The marketing mix

Question 1

marketing mix

Answer 1

is a term used to describe all the activities that go into marketing a product or service. These activities are often summarized as the four ps. price place promotion and product

Question 2

product

Answer 2

this applies to the product itself its design and quality and how it compares with competitors products

Question 3

price

Answer 3

this is the at which the products are sold at a comparison must be made with the price of competitors products. Price should in the long run cover costs

Question 4

promotion

Answer 4

this is how the product is advertised and promoted and what type of advertising media will be used

Question 5

place

Answer 5

this refers to the channels of distribution that are selected. That is what method of getting the product to the market is to be used.

Question 6

consumer goods

Answer 6

these are goods which are consumed by people they can be good that don’t last long like food products

Question 7

consumer services

Answer 7

these are services that are produced for people

Question 8

producer goods

Answer 8

these are goods that are produced for other businesses to use they are bought to help with he production process

Question 9

producer services

Answer 9

these are services that are produced to help other businesses

Question 10

what makes a product successful

Answer 10

not too expensive to produce
satisfies existing needs and wants of a customer
design- performance reliability quality should be consistent with the products brand image
unique has something that makes it look different

Question 11

process of product development

Answer 11

generate ideas
further research
decide if the company will be able to sell enough
develop a prototype
launch the product in one part of the country to test the market
full launch of product to the main market