part 2 Flashcards
1
Q
usp
A
the USP (unique selling point) is the special feature of a product that differentiates it from the products of the competitors
2
Q
importance of brand image
A
brand image is important, when consumers buy a product or service they aren’t just buying the product or service they are buying what the brand stands for.
3
Q
brand name
A
is the unique name of a product that distinguishes it from other brands
4
Q
brand loyalty
A
is when consumers keep buying the same brand again and again instead of choosing a competitors brand.
5
Q
brand image
A
is an image or identity given to a product which gives it a personality of its own and distinguishes it from other competitors brand.
6
Q
importance of brand image
A
customer loyalty higher employee motivation lower price sensitivity better customer recognition higher advertising effectiveness more customers
