factors that affect distribution channels Flashcards
1
Q
type of products
A
is it sold to other producers or to ordinary consumers
2
Q
is the product technical
A
if it is it should be sold to the consumer by someone who can explain how it works and what it can do
3
Q
how expensive is the prodcut
A
if its expensive it will only be sold in a limited number of outlets these products will be sold in expensive shopping areas
4
Q
how perishable is the product
A
if the products goes bad quickly like bread fruits etc then it will need to be widely available in many shops
5
Q
where are the consumers located
A
if most consumers are located in cities then it is no good selling products in only rural areas if the consumers are in other countries the internet might be used for online shopping
