promotion marketing mix

Question 1

role of promotion decisions in the marketing mix

Answer 1

promotion gives the consumer information about the rest of the marketing mix without it consumers would not know about the product the price it sells for or the place where the product is sold

Question 2

advertisments

Answer 2

this involve above-the-line promotions these can take different forms such as advertising on television

Question 3

sales promotion

Answer 3

this involves below-the-line promotions these are often used for short periods of time in order to reinforce the above-line promotions. E.g. free gifts, giving money off coupons

Question 4

aims of promotion

Answer 4

increase sales
to improve company image
to compete with competitors products
to create a brand image
to inform people about particular issues often used by the gov
to introduce new products to the market