packaging Flashcards
1
Q
packaging
A
it is the physical container or wrapping for a product it is also used for promotion and selling appeal
2
Q
functions
A
its has to be suitable to put the product in
packaging has to give protection to the product and make sure it dose not spoil
it has to be suitable for transporting the product from the factory to the shop
it should be appealing color shape design are important
carries information about the product
promotes the brand image
3
Q
importance of quality of a product
A
customer loyalty- customers will return and make repeat purchases and even recommend the product or service to others
reputation- companies can build a reputation for quality
