The 1950s Flashcards
Growth in Seatle, California and Rocky Mountains from aircraft, guided missiles, and radar systems
Growth of government bases in the South
Growth in New England of aircraft engines and submarines
Economic Benefits of Cold War
Factory labor fell slightly in 1950s
Clerical workers grew by 25%
Salaried workers in large corporations grew by 60%
White collar workers outnumbered blue collar in 1956
Growth of Services Economy
Efficient machinery
Chemical fertilizers and insecticides
Use of irrigation on open land
Development of new crop strains
Causes of Shift to Larger and Fewer Farms
First suburban neighborhood built after World War II
Built on 1,200 acres of potato field on Long Island
10,000 houses assembled quickly from pre-fabricated parts
Soon home to 40,000 people
Develoed by William and Alfred Levitt
Levittown
30m people moved west of the Mississippi between WWII and 1975
California population surpassed New York in 1963
Growth of “centerless” cities united by a web of highways: Houston, Phoenix, Los Angeles
Growth of the West
“The consumer is the key to our economy. Our ability to consume is endless. The luxuries of today are the necessities of tomorrow.”
Jack Staus
Chairman of Macy’s
During WWII: 100,000 units
1948: 1m units
1952: 15.3m units
Nearly 9 of 10 Americans owned one
Replaced newspaper as the most common source of information
Provided a common cultural experience
Television
- The Goldbergs*
- The Honeymooners*
- Leave it to Beaver*
- The Adventures of Ozzie and Harriet*
Early TV Shows
Part of the “standard socialogical package”
80% of American familes owned one by 1960
14% of American familes owned two
Most were manufactured in the United States
Designed to be replaced every year or two
Enabled long distance commuting and vacationing
Led to growth of motels, roadside eating
Automobile
Opened in Illinois in 1954
Franchised by Ray Kroc
McDonalds
After WWII, most went back to low-salary jobs
By 1940, 36% grew to 60% in 1960
Earned only 60% of men
Women at Work
American population rose by 30m or 20%
Mostly driven by large number of births
Other factors included longer life expectancy and availability of miracle drugs like penicillin
Led to growth of suburbia and the “youth culture”
Baby Boom
“If we sell one house to a Negro family, then 90 or 95 percent of our white customes will not buy into the community.
Levitt
Refusal to allow blacks to rent or purchase
Supreme Court ruling that did not stop racial covenants – considered them private agreements
Declared that courts could not enforce them because the process of enforcement violated the Fourteenth Amendment
Shelley v. Kraemer
Authorized construction of 800,000 units of public housing
Provided a “decent home for every American family”
Set low ceiling on the income of residents
Confined to segregated neighborhoods in the city
Housing Act of 1949
Destroyed poor neighborhoods in cities
Developers built retail centers in place of the old neighborhoods
States built urban universities and stadiums
“Urban Renewal”
500,000 moved to New York in 1950-1970
Had been forced off of small farms by expanding sugar plantations
Most ended up in New York City’s East Harlem
West Side Story dramatized their conflicts with older residents of East Harlem
Puerto Ricans
Dramatized the conflict between Puerto Ricans and more established residents of East Harlem
West Side Story
“He’s probably a nice guy, but every time I see him, I see $2,000 drop off the value of my house.”
White Suburbanite
Quoted in Life Magazine and expressing preference for on-going racial exclusion
Tactic of real-estate brokers of circulating exaggerated warnings of influx of blacks
Persuaded white residents to quickly sell their houses
Converted all white neighborhoods to all black neighborhoods
Earned brokers very fast commissions
“blockbusting”
Idea that all Americans shared values of…
…individualism
…respect for private property
…belief in equal opportunity
Result was a relatively placid time compared to 1930s and 40s
End of Ideology
Idea that Catholics, Protestants and Jews shared the same history and values
Freedom of religion differentiated America from communism
Reflected decline of anti-Semitism and anti-Catholicism
“Judeo-Christian” Heritage
Evangelist who used radio, TV to spread Christianity
Became an advisor to many presidents
Billy Graham
Book that promoted the idea that religion had…
… less to do with spiritual activities
…more to do with personal identity, group assimilation, promotion of traditional morality
Written by Will Herberg in 1955
Protestant-Catholic-Jew