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Marketing > Targeting > Flashcards

Targeting Flashcards

1
Q

Unterschiedlichen Push-Promotionen im Online-Marketing

A

siehe Abbildung Zusammenfassung Seite 19

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2
Q

Targeting Ansparche

A

Individualisierung

Personalisierung

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3
Q

Individualisierung

A

Namentliche Ansprache der Zielperson

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4
Q

Personalisierung

A

Ansprache wird auf die spezifische Bedarfssituation der Zielperson ausgerichtet

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Marketing (15 decks)

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