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Marketing > Kundenwertmanagement > Flashcards

Kundenwertmanagement Flashcards

1
Q

eindimensional und gegenwartbezogene Kundenbewertungsmethode

A

ABC-Kundenanalyse

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2
Q

mehrdimensionale und gegenwartbezogene Kundenbewertungsmethode

A

Scoring Modelle

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3
Q

eindimensional und zukunftsbezogene Kundenbewertungsmethode

A

Customer Lifetime Value

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4
Q

mehrdimensionale und zukunftsbezogene Kundenbewertungsmethode

A

Kundenportfolio

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5
Q

Welche Kriterien sind für die Beurteilung der Attraktivität eines Kunden relevant?

A

Kleinkunde
Fragezeichenkunde
Starkunde
Ertragskunde

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