Summary and Extensions Flashcards

1
Q

Which analysis can be used to analyze the external environment?

A

PEST

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2
Q

Which analysis can be used to analyze the internal environment?

A

SWOT

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3
Q

After you have performed the PEST and SWOT analysis, what is the next step in strategic planning?

A

Objectives formulation – > Strategic Formulation – > Strategic implementation –> Evaluate and control

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4
Q

What is the RBM?

A

Alternative strategic planning model.

  • Assess resources and capabilities of an entity
  • Bases strategy on collection of resources and capabilities to take advantage of opportunities in market
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