Summary and Extensions Flashcards
1
Q
Which analysis can be used to analyze the external environment?
A
PEST
2
Q
Which analysis can be used to analyze the internal environment?
A
SWOT
3
Q
After you have performed the PEST and SWOT analysis, what is the next step in strategic planning?
A
Objectives formulation – > Strategic Formulation – > Strategic implementation –> Evaluate and control
4
Q
What is the RBM?
A
Alternative strategic planning model.
- Assess resources and capabilities of an entity
- Bases strategy on collection of resources and capabilities to take advantage of opportunities in market