Industry Analysis Flashcards
1
Q
What is an industry?
A
Group of entities that produce goods or services that are close substitutes and compete for the same customers
2
Q
What is the porter analysis can be used to assess an industry?
A
FIVE FORCES
3
Q
What are the five factors in Porters analysis?
A
Threat of new entrants
Threat of substitute goods or services
Bargaining power of buyers
Bargaining power of suppliers
Intensity of rivalry
