Social Learning Theory Flashcards
what do SLTs believe learning occurs through & how?
experience, by observing & imitating others
modelling
done by the person carrying out the attitudes/behaviours
live model
parents, teachers, friends
symbolic model
a character being portrayed
imitation
reproducing the behaviours/attitudes of our models
what are people influenced by in models?
- characteristics
- self belief in being able to imitate the behaviour
- observed consequences of the model’s behaviour
identification
extent to which we identify with the model - need to feel similar enough so that we can expect similar outcomes in that situation
who discovered the link between gender & identification?
shutts (2010) - same sex
vicarious reinforcement
learning through observing someone else being reinforced for their behaviour - can make judgements as to the likelihood of experiencing these results ourselves
mediational processes - armm
ATTENTION
- stimuli
- focus for learning to occur
RETENTION
- rehearse & encode
- info stored for later use
MOTOR REPRODUCTION
- practice & feedback
- once retained, have to reproduce the behaviour
MOTIVATION
- reward & reinforce
- must be motivated to repeat behaviour
EVALUATION - research support
RESEARCH SUPPORT FOR IDENTIFICATION
- greater identification = more learning - easier to visualise yourself in model’s place
- fox & bailensen (2009) = computer gen-d people exercising/loitering - observers more likely to imitate if model resembled themselves
- important effects on education/marketing
EVALUATION - applications
USEFUL APPLICATIONS
- akers (1998) = people are more likely to be criminal if exposed to models committing crimes, identify with them & expect pos+ consequences
- strongest cause of violent behaviour in littluns was association with delinquent peer groups where violent was modelled & rewarded
EVALUATION - cognitive factors
RECOGNISES THE IMPORTANCE OF COGNITIVE FACTORS
- CC & OC ignore thinking behind learning - humans store info about the behaviour of others & use to make judgements about when appropriate to carry out certain behaviours
COUNTERARGUMENT
- not considering biological factors that may be present
- may be a result of mirror neurons in brain allowing us to empathise & imitate
EVALUATION - artificial
ARTIFICIAL EXPERIMENTS
- bandura bobo doll study
- carried out in a lab - low ecological validity
- children may have had demand characteristics & may never have met a bobo before