Self-Report Flashcards
1
Q
two types
A
questionnaires & interviews
2
Q
questionnaire strengths
A
- cost-effective
- gather large amounts of data quickly
- reduces effort = completed without the researcher present
3
Q
questionnaire weaknesses
A
- people can lie
- social desirability bias
4
Q
structured interview evaluation
A
- straightforward to replicate
- limits the richness of the data as they can’t deviate from the topic
5
Q
unstructured interview evaluation
A
- researcher is more likely to gain insight into the worldview of the P
- difficult to analyse this data