Self-Report Flashcards

1
Q

two types

A

questionnaires & interviews

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2
Q

questionnaire strengths

A
  • cost-effective
  • gather large amounts of data quickly
  • reduces effort = completed without the researcher present
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3
Q

questionnaire weaknesses

A
  • people can lie
  • social desirability bias
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4
Q

structured interview evaluation

A
  • straightforward to replicate
  • limits the richness of the data as they can’t deviate from the topic
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5
Q

unstructured interview evaluation

A
  • researcher is more likely to gain insight into the worldview of the P
  • difficult to analyse this data
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