Conformity Flashcards
Types & explanations
1
Q
conformity
A
when a person changes their attitude/behaviour due to real/imagined group pressure
2
Q
types
A
- compliance
- identification
- internalisation
3
Q
compliance
A
- lowest level
- public behaviour is changed but not private beliefs
- ST change
4
Q
identification
A
- middle level
- changes public behaviour & private beliefs but only with the group they’re identifying with
- ST change
5
Q
internalisation
A
- deepest level
- changes public behaviour & private beliefs
- LT change
6
Q
two explanations for conformity
A
- normative social influence (NSI)
- informational social influence (ISI)
7
Q
NSI
A
what
- conforming to be accepted & belong to a group
why
- socially rewarding
- avoid punishment
8
Q
ISI
A
what
- conforming to gain knowledge & be right
why
- to act appropriately
- to avoid standing out
