Conformity - ASCH

Question 1

when was asch’s study?

Answer 1

1951

Question 2

variables affecting conformity

Answer 2

• group size
• unanimity
• task difficulty

Question 3

group size example

Answer 3

• 2 confederates = 14%
• 3 confederates = 32%
  no improvement after 3

Question 4

unanimity example

Answer 4

• when just 1 confederate gave the correct answer, it dropped from 32% to 5.5%
• giving another wrong answer = 32% to 9%
• so breaking unanimity has an effect

Question 5

task difficulty example

Answer 5

• the harder it is, the more we conform
• lucas et al = depends on self efficacy

Question 6

EVALUATION - ame-

Answer 6

AMERICAN MALES
- can’t generalise
- neto (1995) = women were more conformist
- bond & smith (1996) = conformity was higher in collectivist cultures

Question 7

EVALUATION - va-

Answer 7

VALIDITY
- artificial lab setting
- lacks mundane realism
- 1950s post-war mentality compared to perrin & spencer 80s

Question 8

EVALUATION - et-

Answer 8

ETHICS
- deceived
- psych harm = made to feel silly/stupid

Question 9

EVALUATION - vol-

Answer 9

VOLUNTEERS
- people eager to please the researcher

Question 10

EVALUATION - ap-

Answer 10

APPLICATION
- can help us change behaviours positively
- understand why people conform to – ideas