Minority Influence

Question 1

3 factors to make minority influence successful

Answer 1

• consistency
• commitment
• flexibility

Question 2

just someone chatting about minority views i guess

Answer 2

NEMETH (2010)
- it can open our minds
- lead us to search for info
- can stimulate creative thought even if wrong
- leads to an improved quality in the overall decision

Question 3

consistency

Answer 3

must be stable in their opinion over time & must be agreement among the minority members

Question 4

commitment

Answer 4

must be dedicated to their cause - greater the dedication, the greater the influence

Question 5

flexibility

Answer 5

show a willingness to compromise when expressing their opinions

Question 6

consistency study

Answer 6

MOSCOVICI (1969)
- colour perception
- 2/6 Ps = confederates
1) Cs said green on all slides - 8%
2) Cs said green on 24/36 slides - 1%

Question 7

commitment examples

Answer 7

• MLK
• rosa parks
• suggests certainty, confidence & courage

Question 8

flexibility research example

Answer 8

NEMETH
- ski lift example
- harsh lawyer got less money
- compromising lawyer got more
- if it happens early in negotiations it’s seen as caving tho